Solo And Small Law Firm Marketing Trends For 2019
Lawyers are being wooed by marketers from all industries, owing to the size of the market they represent, tech-savvy, and lucrative deals to be made with them. Over the years I have had many occasions to collaborate with Harlan and as a consultant, I have probably referred Harlan more often than any other industry expert because he is unmatched in his knowledge and experience regarding legal media and marketing.
If you are like many attorneys I know, you have been practicing a while, and your law firm is doing pretty well; but you go to sleep at night with this uneasy feeling that you should be making a lot more money by now and achieving a level of success that still seems to elude you.
Social media platforms like Instagram, twitter, Facebook, and Google can display ads directly to the target audience and can measure how many people reached the ad. Ads can also be specifically set to run for a particular type of audience, in a particular region and time frame.
5. TOP LAW FIRM MARKETING TACTICS So let's dive right in and look at the law firm marketing strategies that you can use and that will not take you a great deal of time to do. In fact, you may be very surprised at how powerful these strategies can be, and how you may not have considered some strategies for being effective as they could potentially be.
Law firm marketing and public relations client, Toronto personal injury lawyer Jasmine Daya , was invited on CTV's "Your Morning," to discuss why Ontario is joining British Columbia in a class action lawsuit against opioid manufacturers, on May 26, 2019.
The power of content marketing lies in building relationships and networks with your direct clientele, as well as with people in their networks, and so on. For instance, an individual who works for a human services organization may not personally need an immigration attorney but may know people who need an immigration lawyer's expertise and who may eventually become a source of future referrals.
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As a solo or small firm lawyer who spends some time on the Internet, you may be familiar with the concept of content marketing.” With more and more prospects turning to the web to look for lawyers, content marketing is quickly becoming an essential tool for law firms to build their books of business.
Sure, I have some help with some AdWords campaigns and stuff like that (which don't work that well, by the way), but other than that, all of my law firm internet marketing efforts are done by me. That means I am the one that writes the articles, I am the one that puts together the blog posts, I am the one that makes the phone calls, and I am the one that sends out the link exchange requests.
Personal injury law firms have had a lot of success appealing to those who might not have considered their rights with subjects that stress the potential of the compensation they're entitled to. Again, consider your clientele and the services you offer when choosing a law firm marketing tack to generate business.
Instead of mass torts,” they might say cancer from asbestos,” and instead of product liability,” they might say tire blow-out.” Attach lawyer,” attorney,” or law firm” to those phrases to create cancer from asbestos lawyer” or tire blow-out attorney” and you've got strong, specific keywords you can target.
Now with clear objectives, we can build a law firm marketing program to achieve 17 prospects per month that look like our ideal customer. Besides making in-person connections and networking, make it easy for clients to spread the word by emailing them a link to leave a review on Yelp at the end of an engagement, or offer a discount to clients who introduce you to new business.