I Used To Be So Beautiful Now Look At Me

On February 27th, 2019 The Federal Trade Commission (FTC) 5 announced on Twitter that ", now known as TikTok, will pay $5.7 million to settle FTC allegations that the company illegally collected personal info from children in violation of Children's Online Privacy Protection Act (#COPPA)" (shown below).
The FTC continued on to explain that this was the larges settlement obtained in a COPPA case as TikTok blatantly ignored the complaints from parents and the fact that many users were under the age of 13 and took children's personal info without parental consent.



The app we now know as TikTok was once used solely for niche lip-syncing videos, but three years later, TikTok has become an addiction with content that appeals to nearly everyone. The Chinese company ByteDance bought and absorbed it into its own TikTok app, creating a global powerhouse of an app.
Dance music producer and DJ, Alan Walker utilized TikTok to help market his song, Different World.” Walker asked fans to record themselves doing their part for the environment (e.g., pick I Used To Be So Beautiful Now Look At Me up a piece of garbage) with the hashtag #DifferentWorld. For those with blonde hair, Rita advises only using purple shampoo once every two weeks, in order to avoid ruining the color.

One of the first TikTok users to be exposed for inappropriate behavior was @TheBudday. The social networking company Byte Dance believed they had the answer when they purchased TikTok (formerly ) in 2017 about 10 months after Vine shut down. This will no doubt come as an enormous relief to ByteDance, who will look to position themselves as a conventional social media platform and shake the tag of being the ‘New Vine'.
Unlike other platforms, TikTok thrives on its irreverence. Users record themselves attempting to perform a challenge and often challenge others to do the same. On TikTok, this theme counts as the exact opposite of the sibling rivalry content that can usually be found online.

Of course, like other social channels, influencers are rampant on TikTok and can help promote your campaign to millions of their followers. And then I remembered what Yeh, the slacklining TikToker, had said. To kick off a new challenges” segment on NBC's The Tonight Show Starring Jimmy Fallon,” Jimmy Fallon used TikTok to start the #tumbleweedchallenge — which asked viewers to take a video on TikTok of them rolling around the floor like a tumbleweed.